#541 The Rainbow Selvedge

Selvedge Denim Jeans

$129
Save 50-67%
Typically priced at $258-$387 in retail.
Size
78% funded
Estimated ship date
February / March 2026
Cut and sewn in California
100% Cotton
If you missed the first run of this specialty selvedge, today you have another shot. We're getting a small lot woven just for us. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. This was our first new find that come from our global search for selvedge. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep as starting point as you find and a great starting color. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for it's balance of usability and toughness. The weft is where things take bold and colorful turn. A range of colored yarns are deployed to create a vivid rainbow effect on the backside of the fabric. The pictures tell the full glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#541, 100% Cotton, 12oz, Red or Blue ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
February / March 2026
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on #541 THE RAINBOW SELVEDGE
"I love these. Love the button fly, the slim fit, the feel, and the beautiful reverse side of the fabric. They're still new, and I am looking forward to how they wash, wear, fade, break in. Only (minor) complaint: I wish Gustin offered more than two inseam lengths."
-Audie A. | Verified Buyer
"Insanely good quality. The pants don’t pop like in the picture but the subtly is phenomenal. I can’t stop rocking them!"
-Kent S. | Verified Buyer
"I really like these jeans. First order from Gustin. I appreciated the way they the do sizing by having you measure a pair of your own trousers that fit correctly."
-Jon L. | Verified Buyer
"The most delicious denim I've experienced."
-Michael P. | Verified Buyer
Bestsellers
Bestseller
gustin #75 okayama standard
#75 Okayama Standard
71% funded
$139
Bestseller
gustin beast duck trucker - field tan
Beast Duck Trucker - Field Tan
43% funded
$229
Bestseller
gustin #476 cone mills heavy denim - indigo
#476 Cone Mills Heavy Denim - Indigo
98% funded
$79
Bestseller
gustin #212 double black monster sashiko denim
#212 Double Black Monster Sashiko Denim
59% funded
Launched about 3 hours ago
$159
Just launched
Just Launched
gustin beast duck field jacket - field tan
Beast Duck Field Jacket - Field Tan
47% funded
$229
Just Launched
gustin beast duck field jacket - navy
Beast Duck Field Jacket - Navy
38% funded
$229
Just Launched
gustin beast duck field jacket - olive
Beast Duck Field Jacket - Olive
58% funded
$229
Just Launched
gustin beast duck trucker - navy
Beast Duck Trucker - Navy
44% funded
$229
What Customers Are Saying
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"Just wanted to thank you for the jeans. I had high hopes and yet these exceed my expectations! I love the fabric, and I love the fit and construction. Nice, nice work."
-Jeffrey S. | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.