Bestseller
Estimated ship date
February / March 2026
February / March 2026
Cut and sewn in California
100% Cotton
If you missed the first run of this specialty selvedge, today you have another shot. We're getting a small lot woven just for us. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. This was our first new find that come from our global search for selvedge. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep as starting point as you find and a great starting color. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for it's balance of usability and toughness. The weft is where things take bold and colorful turn. A range of colored yarns are deployed to create a vivid rainbow effect on the backside of the fabric. The pictures tell the full glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#541, 100% Cotton, 12oz, Red or Blue ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
Fit guide
Est. Ship
February / March 2026
What is selvedge denim? Read more on our blog.
CUSTOM HEMMING
Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.
Learn moreCustomer Feedback on #541 THE RAINBOW SELVEDGE
"I was a little hesitant, because of some of the reviews regarding sizing, but by closely following the provided sizing charts, my pants actually fit great! The material is actually really neat! The rainbow pattern shows through faintly, making them a really subtle way to rock a unique look. The jeans seem to be well made, and I'll be buying another pair from Gustin based on this experience."
-Brant F. | Verified Buyer
"Overall satisfied on the quality of materials and workmanship. There is frustration surrounding the fit/sizing/return aspects of doing preorders. Ultimately my jeans will need alterations."
-Gregory L. | Verified Buyer
"Very very lovely jeans. First expensive pair of raw denim. Such a cool model and I'm excited to see how they fade!
My only complaint is i wish a different cut with a higher rise would have been available at purchase. I really like the wrangler cowboy cuts and like how they fit. I have been informed that a model does have a higher rise available (i think it's the 1968 vintage model) and I wish a similar cut was available for this model."
-Jorden H. | Verified Buyer
"These fit well and the fabric is comfortable for the first time wearing them. The subtleness of the rainbow is kind of fun too. I have some athletic legs and so many jeans are really snug on my thighs and calves with a good waist fit, otherwise, the waist is loose and I can comfortably get my legs in them. Neither problem for these.
I liked the updates on the production once fully funded."
-Mark P. | Verified Buyer
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