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#75 Okayama Standard

Japanese Selvedge Denim Jeans

$139
Save 50-67%
Typically priced at $278-$417 in retail.
Size
71% funded
Estimated ship date
February / March 2026
Cut and sewn in California
100% Cotton
The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we like in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#75 Japan Selvedge, 14.5oz, Orange ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
February / March 2026
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on #75 OKAYAMA STANDARD
"My favorite jeans and fabric for more than a decade"
-Bruno B. | Verified Buyer
"Fabric is amazing. Fit is ok. As always tricky to get wide enough for athletic legs without getting too wide a waist. Not sure I managed but initial fit is ok. About 5” too long tho as a result."
-Wil T. | Verified Buyer
"The standard for a reason. Has all the beautiful imperfections that give character. You can feel the purpose of each stitch (not just flat decorations like in most brands), which provides an excellent body sense (ie. What my body shape could be). Break in took a week of wear after initial wash, about half inch expansion at waist (I'm overweight). Fading is juust starting after a couple months office wear, but i can already feel the whiskers are going to be beautiful. If only every pair of Gustin jeans could match this level."
-Dennis C. | Verified Buyer
"These are a lovely pair of jeans! I love the look, feel and texture of this pair of selvedge denim. I'm not sure how well they will hold up, or what the fading process will look like in a year, but I'm very happy with my purchase. After following the size guide and having my wife measure my waist I was pretty confident that a 34 skinny would be the right size. They ended up being a bit too tight in the top block and calves. In the past I would have settled for this knowing that the jeans would eventually loosen up. However my approach to selvedge denim has changed after months of reading reddit posts and watching youtube videos. After a few returns I finally settled on a 35 skinny which is about 2-3 sizes above what I would wear with other non selvedge brands (Levis, Boulder Denim, etc). The Gustin CS team have been an absolute pleasure to work with! Eric helped me navigate the return process with ease and I would happily order from Gustin again."
-Ben G. | Verified Buyer
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