#75 Okayama Standard

Japanese Selvedge Denim Jeans

$139
Save 50-67%
Typically priced at $278-$417 in retail.
Size
70% funded
Estimated ship date
February / March 2026
Cut and sewn in California
100% Cotton
The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we like in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#75 Japan Selvedge, 14.5oz, Orange ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
February / March 2026
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on #75 OKAYAMA STANDARD
"First time Gustin purchase, and the wait was worth it! My girlfriend is making fun of how happy I am and taunts me to wear them to bed. The neighbor who referred me to Gustin, a dapper dogwalker -- just saw me walking down the street and recognized the Okayama Standards. He said, "first pair? You are in trouble now!" And he's right -- there's no going back to the 'classic' brand that makes disposable denim. The price is high for me, to be sure -- but I'll save up to buy clothes that will last and look good doing it. Exceptional stitching, manifest quality."
-David B. | Verified Buyer
"beautiful denim . they finally got to me being carried over from LA -Beijing by my friend. I will have to get them hemmed next week so I can put them into full rotation . Appreciate your business model and I will definitely have to cop some more product . GUSTIN is officially in the rotation."
-Wes C. | Verified Buyer
"This is my second Gustin pair after the 1968. It took me all of one minute of breaking in that first pair using Sally O'Malley kicks and stretches to decide I wanted another one, and the Okayama was a logical choice. It arrived just in time for my Christmas trip to Chicago, and all I could think of was all the honeycombing that 8+ hours of sitting in Economy Class would bring. I'm really happy with it -- the fabric is beautiful and the piece is just so well crafted overall. I could be happier, though -- just a couple of minor quality situations on the left leg. 1) About 1" of stitching on the outseam failed and was coming undone, which led me to notice that 2) from the knee down, the leg was about 3/16" tighter than the right. I let Customer Service know about issue #1 and was taken care of right away with a reimbursement for repair. Issue #2 is more of an observation than a problem. Still giving it 5 stars."
-Chris P. | Verified Buyer
"Excellent quality and style. Customer service is top notch. I recommend these jeans highly."
-Scott J. | Verified Buyer
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"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
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"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
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