$99
Save 50-67%
Typically priced at $198-$297 in retail.
Size
74% funded
Estimated ship date
February / March 2026
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
February / March 2026
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on THE 1968
"I have already given you my feedback on these jeans but I can’t say enough good about how well they fit and look. I will definitely be getting more of the 1968’s."
-Marty B. | Verified Buyer
"First, the customer service experience: Once I decided to buy, I added the 1968 to my cart in my usual vanity size like a true dumbass, then immediately proceeded to learn my mistake. But instead of changing the size first, I let my excitement completely take over me and just submitted the order. Realizing what I just did, I panickedly messaged Gustin via Insta, Messenger, mobile, and email, hoping they could mod my order to the correct size before it was too late (I had read they shipped pretty fast). Within minutes, Stephen was responding on all 4 channels, "Don't worry, Chris. I got you." Big sigh of relief. A couple of days later, my very first pair of selvedge jeans was at my doorstep. I wasted no time and took it to Blue Owl in Seattle for hemming on their Union Special 43200G, where they matched the red-and-orange chainstitch perfectly. The real experience: I am into my 3rd week of the break-in now, and I can only say that everything that you have written about how raw denim works is working out well for me so far. I can definitely feel that the waist has stretched so my concern about shrinkage after the first wash is getting allayed. I do intend to follow the bathtub method when that time comes, which would be around my birthday (same as Elvis', fwiw). I have a few pairs of boots that finally met the jeans they deserve to be worn with, so they are on rotation now. I truly feel that the past couple of weeks have been my true attempt at dressing well again after having dressed like a hobo the past 3 years. I have also just backed the campaign for the Okayama Standard, so hopefully I'll be wearing my second selvedge pair and being thankful for it as I sit down for my 29th American Thanksgiving dinner in a few weeks."
-Chris P. | Verified Buyer
"The 1968 selvedge jeans is the very first product I ordered from Gustin. I'm very impressed by its quality and construction. The fit is perfect for me. It is exactly as described in its sizing chart. There's no discernible shrinkage after the first wash. And price-wise, it's the best value I got for my money. No doubt, I'm very satisfied with the product. It's been only a month since I got my first pair, I've ordered my second one, the pricier Japanese Red Fire denim. I can hardly wait for it. More power to you guys!"
-Eleazar P. | Verified Buyer
"This is the 4th pair of Gustins I've owned. I bought 3 pair about 8 years ago, and wore the heck out of them for 6 years, until they were absolutely falling apart. So I just ordered another pair, the 1968, and they are everything I remember about my first Gustins. After only wearing them for 2 weeks, they are already breaking in and sizing up a bit, and getting much more comfortable. I've received so many compliments on them already, they are a fantastic company that makes high quality, affordable products. My only wish is that they would print the name of the fabric on the inside pocket, like they do the other information. I would have loved to use my old 3 pairs for a reference on what material to buy, but I have no recollection of what those fabrics were from 8 years ago."
-Adam K. | Verified Buyer
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What Customers Are Saying
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
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