#1301 Vivid 50s Shirt - Soda Fountain

Each element in this shirt plays its part perfectly to create one of our favorite old-school looks of the season - think 1950s. It starts with a window pane plaid - a classic that still looks great today. The square frames create a full bold pattern. This is the perfect showcase for what are some of the sweetest color combinations we've seen - bold, high contrast with a retro inspired flair. Of course, a solid weight a luxuriously brushed base make these shirts easy to enjoy. Get your favorite pair of raw denim ready.

This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is set off by two key design cues: a perfectly sized collar without buttons, two clean button closures, and rounded chest pockets. These two elements lend the style a more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style-intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. We knew it was right the moment we sewed up some flannels and heavy jacquards in this style.

Buttons downs made in the USA using our quality of material and construction are typically priced much higher. The Gustin model, with your support, lets us do much better.