When a pair of The Natural Indigo Cheese Dye came through the office recently we knew we had to try to find more of this special fabric. As you can see, the combination of incredibly ancient dye techniques results in a magnificent pair of denim.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we first received this style from the mill, we were struck by the color - an incredibly vibrant, bright, true indigo blue. We asked the mill to tell us more about this style and we were blown away. The goal was to explore the most ancient denim dyeing techniques to create a truly vintage style, different than anything else out there. It starts with the dye process itself. Before the now common rope dyeing technique for yarn, was the cheese dye process. It's prized for extra deep dye penetration into the yarn. The result is more consistent color and a wear-in that's much softer and more subtle than most denim. You can see how the color gets richer as the fabric is worn and washed. Even the dye itself is vintage. It's one of the few styles that uses natural indigo plant dye, a very expensive ingredient and process, but the only way to honor the goal of respecting ancient process. The end result is not only a beautifully colored fabric that will age differently than anything you own, but also the special feeling of wearing something that respects the roots of the indigo denim craft.
Choose either our classic straight, slim or skinny fit. More details available on our fit guide.